From Making Web Money January 2022 – Seth Godin – What’s the Difference Between a Logo and a Brand? Plus Trending Keywords WordPress Plugin and Article Buddy Pro FR*E
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1. ) The Best Of
” Making Web Money “
Selected Articles from issues of my “Making Web Money” Online Digital Marketing Magazine This week from:
Preview MWM January 2022 –
This Month’s Marketing CLINIC
Seth Godin – What’s the Difference Between
a Logo and a Brand?
Ask a marketer the same question, and the answers will vary wildly.
Frankly, I don’t think most marketers know the difference, and I’m not criticizing. There was a time when I had no clue, either, because unless someone breaks it down for you – not with some B.S. marketing-ese taught in school but with a real-world answer – it’s confusing.
And so, I turned to a video clip of Seth Godin explaining the difference, and while his explanation isn’t super short, I do think it explains the difference in a way we can all understand AND use to build a REAL business that makes SIGNIFICANT money.
Read more below…
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MWM JANUARY 2022 Issue
of my “Making Web Money” Digital
Marketing Magazine is Online.
Some of the great articles in Making Web Money JANUARY 2022
- The 40% Rule To Success
- Robin Williams and Marketing
- Our Series on Business HELP – Sales Copy Tip That Breaks a Golden Rule
- FREE Affiliate Funnel Offer
- The “2 People 1 Difference” $Billion Sales Technique
- Unlock My Secret Traffic Methods
- MWM Interview – Tracy Childers
- The Dynamite Digital Software Store
- Mistake Costs Entrepreneur $300,000
- MWM wants You to Know – This Star Wars Method for Creating Huge Demand for Old(er) Products
- This Month’s Marketing CLINIC – Seth Godin – What’s the Difference Between a Logo and a Brand?
- New Product – Introducing 6FigZ
- The Functional Strength Guide
- NEW PRODUCT DriveZPresso
- New Product – Keto Power Boost
- Internet Marketing Made Easy
- MWM Success Guide – 7 Free Traffic Strategies That Convert
- MWM Ask the Expert – Which Of These 5 YouTube Mistakes Are You Making?
- MWM Question & Answer – Content Creators: How to Write 5,000 Words per Day
And SO Much More … All kinds of Making Web Money Marketing info and topics are covered and you get it … G R A T I S .. Every Month! Your Comments and suggestions are appreciated!!
=============================
Making Web Money
Online Digital Marketing Magazine is a monthly Web Magazine about “right now “opportunities and success stories from Digital Internet Marketers who are making web money everyday. http://makingwebmoney.com
- Download Back Issues from 2020 Here
- Download Back Issues from 2019 Here
- Download Back Issues from 2018 Here
- Download Back Issues from 2017 Here
- Download Back Issues from 2016 Here
- Download Back Issues from 2015 Here
- Download Back Issues from 2014 Here
- Download Back Issues from 2013 here
- Download Back Issues from 2012 here
NOW ….
118 Back Issues to choose from
for your reading and learning pleasure.
============================
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============ NEWS FOR YOU ! =============
Making Web Money FEBRUARY 2022
is Coming Very Soon!!
… All kinds of Making Web Money Marketing info and topics are covered and you get it … FREE
G R A T I S .. FREE >> Every Month!
Making Web Money
JANUARY 2022 Making Web Money
Digital Marketing Magazine is Online.
Your Comments and suggestions are appreciated!!
http://makingwebmoney.com
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Did I Tell You About This ?
You can NOW Shop Walmart Online, save a lot of time, money and
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( avoid the crowded isles )
You can Click the link above and start shopping right now.
Whenever you shop .. shop at Walmart.
++++++++++++++++++++++++++++
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And now…
Here is your ” Tuesday Tipster “
for FEBRUARY 8, 2022
1. ) The Best Of “Making Web Money”
Selected Articles from issues of my “Making Web Money” Online Digital Marketing Magazine This week from:
Preview from MWM JANUARY 2022
This Month’s Marketing CLINIC
Seth Godin – What’s the Difference Between
a Logo and a Brand?
Ask a marketer the same question, and the answers will vary wildly.
Frankly, I don’t think most marketers know the difference, and I’m not criticizing. There was a time when I had no clue, either, because unless someone breaks it down for you – not with some B.S. marketing-ese taught in school but with a real-world answer – it’s confusing.
And so, I turned to a video clip of Seth Godin explaining the difference, and while his explanation isn’t super short, I do think it explains the difference in a way we can all understand AND use to build a REAL business that makes SIGNIFICANT money.
Here’s what Seth has to say:
“Companies spend way too much time on their logo. If Nike opened a hotel, I think we would be able to guess pretty accurately what it would be like. If Hyatt came out with sneakers, we’d have no clue, because Hyatt doesn’t have
a brand. They have a logo.
If I swap the signs on a hotel at that price point, you couldn’t tell if you were at a Marriott, if you were at a Hilton or the Hyatt, because there’s no brand.
What it means to have a brand is you’ve made a promise to people. They have expectations. They know what they should expect the next time. And if that is distinct, you’ve earned something. If it’s not distinct, let’s admit you make a commodity and you’re trying to charge just a little bit extra for peace of mind.
The problem that Hyatt and Hilton and Marriott and the rest have is ‘sort by price.’ When I go online now to find a hotel, I sort by price. Why would I pay $200 extra to go a block away? I don’t.
So what’s the value of a brand? The value of a brand is how much extra am I paying above the substitute. And if I’m not paying extra, you don’t have a brand.”
Okay, let’s break this down. If you go to the store and look at laundry detergents, you’ll find a lot of very similar items with very similar prices.
Yes, maybe you always grab the Tide with Bleach, but let’s be honest: Most any other laundry detergent will work just as well.
Those products have logos, not brands.
Now let’s look at chocolates. You can buy an entire bag of foil wrapped
chocolate Easter eggs for about $3. Taste one of those eggs and you’ll
realize chocolate is not one of the first ingredients.
Who makes this lousy stuff? …. I couldn’t even tell you.
Then there’s products like Hershey’s Chocolate Bar. While it’s certainly
much better than those ‘chocolate’ eggs, it’s not much different from many other chocolates available for similar price points. I can go to Amazon and get 3.5 pounds of Hershey Bars for $39 with Prime shipping. Other candy bars and chocolate bars have similar pricing.
But search for Godiva Chocolates on Amazon and what do you find?
Half a pound costs $40. That means it’s more than 7 times more expensive than Hershey. 7 times!!!
Is Godiva 7 times better than Hershey? Frankly, I don’t think so. But
their brand name is one that people love. Just whisper the name, “Godiva Chocolates” in someone’s ear and they’ll melt. Try that with, “Hershey Bar” and they’ll look at you like you’re someone to avoid.
Do you have a logo? Or a brand name?
How can you make your business look, sound and be so different from anything else that don’t have any direct competition? Remember, from Godiva’s standpoint, Hershey isn’t even in the same business.
But Tide, All, Gain, Era, Arm and Hammer and so forth are so similar, if you substituted one for another most people would never notice the difference. They all face stiff competition because they have no clear way of differentiating themselves.
Being different is definitely more difficult in some industries. In some cases, you’ll need to change how you do business to stand apart, rather than the product itself. For example (and completely off the top of my head) if I owned a laundry detergent, I’d market myself to moms and dads.
Mine would be the laundry soap that not only gets kids clothes clean without chemicals, but also gives away a free book with every box of detergent to help their kids learn to love reading.
If I was starting a chocolate business, I know the cheap end of chocolates is saturated. Organic chocolates still has room to enter. And people love to try new, strange, exotic things. Plus people love pets. That’s why my chocolate company would be 100% organic, incorporate interesting flavor combinations (chocolate, banana, walnut, anybody?) and feature adorable, limited edition pet artwork on the labels. Buy the original artwork and all proceeds go to animal shelters. Or something like that.
Again, that’s just off the top of my head, so I have no doubt that with some thought you can do even better.
Questions to ask yourself:
How can your product or service be different from anything else out there?
And how will this difference command a higher price than your closest
competitors?
================================
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Note: You need to …. Right Click and select “save link as” to get Your Free Download Enjoy and PLEASE USE your FREE GIFT !
Remember…
Be sure to come back for more.
============ =============
Making Web Money
Online Digital Marketing Magazine is a monthly Web Magazine about “right now “opportunities and success stories from Digital Internet Marketers who are making web money everyday. http://makingwebmoney.com
- Download Back Issues from 2020 Here
- Download Back Issues from 2019 Here
- Download Back Issues from 2018 Here
- Download Back Issues from 2017 Here
- Download Back Issues from 2016 Here
- Download Back Issues from 2015 Here
- Download Back Issues from 2014 Here
- Download Back Issues from 2013 here
- Download Back Issues from 2012 here
Download a PDF file of each month of My “Making Web Money” Online Digital Marketing Magazine. Some reader comments ……
- “Enjoy the magazine. Lots of good information. I like being able to download and read when I get a chance. Don’t always have 15-20 minutes at one sitting. This is good!”
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See You next Tuesday Tipster.
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See you in soon with your next Tuesday Tipster!
































