MALPRACTICES IN ONLINE ADVERTISEMENTS, What Should You Specify In Your eBook Ad?
More NEW STUFF for you this week?
1. ) The Best Of
“Making Web Money”
Selected Articles from issues of my “Making Web Money“ Online Digital Marketing Magazine This week from APRIL 2015
MALPRACTICES IN ONLINE ADVERTISEMENTS
By: Edmund Lamb
While hugely profitable for online marketing, advertisements for any other internet user are basically a pain in the neck. Nobody wants to be bombarded with a wall of advertisements before they can connect to a favorite website or another.
… Read more below …
Originally Published in Making Web Money – APRIL 2015 Issue
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Making Web Money
Online Digital Marketing Magazine is a monthly Web Magazine about “right now “opportunities and success stories from Digital Internet Marketers who are making web money everyday. http://makingwebmoney.com
– Download Back Issues from 2014 Here
– Download Back Issues from 2013 here
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3. ) Part 24 of our New E course
“Having Your Ebook Ghostwritten”
Lesson 24 of 50:
“What Should You Specify In The Ad?”
You can specify any other parts of the book you like, but keep your list of requirements relatively short. For example, you may specify that you need a glossary chapter or that you will need drawings and/or photographs included.
find out more below
============ NEWS FOR YOU ! =============
MARCH 2015 Issue of my “Making Web Money” Online Digital Marketing magazine is ONLINE NOW!
APRIL 2015 Issue of my “Making Web Money” Online Digital Marketing magazine is COMING SOON!
More GREAT ARTICLES and Online Tips:
- Internet Marketing: An Introduction By: Ivan Sparks
- A Basic Knowledge of Cookies By: Deanna Blake
- Affiliate Marketing: in Brief By: Darryl Patrick
- How Does Social Media Marketing Help? By: Ivan Sparks
- Malpractices in Online Advertisements By: Edmund Lamb
- Some Successful Social Media Marketing Stunts
By: Sherri Rhodes - The Fundamentals of Viral Marketing By: Deanna Blake
- What is Email Marketing? By: Ronald Allison
- Why Online Marketing is Better? By: Ronald Allison
- MWM Success Story – Becky Edgren – “It Is Not My Goal to be the Biggest, Simply the Best”
- MWM Ask the Expert – Interview with Michael Leander, Multi Award Winning Speaker and Judge for Digital, Direct and Loyalty Marketing Awards
- MWM Q & A – Interview: Alison Zarrella, Social Media Expert
- MWM Back Story – How Young Dropout, Dale Stephens, Is Trying to Keep Kids Out of Student Debt.
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And now…
Here is your ” Tuesday Tipster “
for APRIL 7, 2015
1. ) The Best of “Making Web Money”
Online Digital Marketing Magazine
This week:
Originally Published in Making Web Money – APRIL 2015
MALPRACTICES IN ONLINE ADVERTISEMENTS
By: Edmund Lamb
While hugely profitable for online marketing, advertisements for any other internet user are basically a pain in the neck. Nobody wants to be bombarded with a wall of advertisements before they can connect to a favorite website or another. Advertisements, by nature are obtrusive and irritating unless one is looking for them.
However, there are certain kinds of advertisements that go above and beyond to divert one’s attention and waste time. A few of those are described below-
- Advertisements disguised in editorial contents: everyone comes across these editorial contents that are not really helpful but merely advertisements for a similar product that one is searching about. Ideally, these contents are supposed to be labeled as advertisement to warn the user. However, there are always those websites that either put the label in such micro sizes that is impossible humanly to read them, or they forget to do that at all.
- Pop ups and pop unders even though the concept of pop ups was for a beneficial cause, as not to obstruct the view of the website, these are now a big nuisance to the web surfers. The advertisers use a ridiculous number of pop ups for a website and inadvertently, the user would end up clicking few of those. It’s a major source of irritation as it takes the user to unwanted websites without consent.
Even though the concept of pop ups was for a beneficial cause, as not to obstruct the view of the website, these are now a big nuisance to the web surfers. The advertisers use a ridiculous number of pop ups for a website and inadvertently, the user would end up clicking few of those.
-
- There are certain ads that are triggered once you enter a website. They would create a wall of display or banner advertisement above the content page, hindering the user to reach a page unless they take some action. These advertisements are generally considered tolerable because they have a ‘skip’ option.
- Apart from these there are misleading dialogue boxes that seem like they are a system warning. Another kind of advertisements opens another link just by rolling the cursor over them.
Display advertisements are okay until they mislead you into opening another page that you did not particularly want. Some of these ad websites are even responsible for infecting the user’s system with some kind of spyware or virus. Maximum benefits could only be gained through advertisements only if they allow the users a freedom to choose to view them. Otherwise, they merely alienate the users.
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Edmund Lamb is an advertising expert. With today’s digital age, he helps his clients make the most of the Internet by using different online tools such as social media, email and content writing.
This Article was Originally Published in
Making Web Money – APRIL 2015 Issue
================================
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Starting an online membership site of your own can be one of the greatest and wisest decisions you will ever make in your Internet Marketing career. It’s a given, after all, that membership sites can present countless lucrative opportunities in store for you – or anyone for that matter!
One of the greatest things about starting a membership site is that you can take your hobby, specialized knowledge or profession… and turn it into a profitable business!
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3. ) “What Should You Specify In The Ad?”
Part 24 of our New E course.
“Having Your Ebook Ghostwritten”
Lesson 24 of 50:
” What Should You Specify In The Ad?”
You can specify any other parts of the book you like, but keep your list of requirements relatively short. For example, you may specify that you need a glossary chapter or that you will need drawings and/or photographs included.
For an eBook on how to tie your own flies, you may ask that the ghostwriter provide drawings, or you may provide the drawings yourself. The former is
easier for you, but will probably drive the cost and delivery time up somewhat.
When you come to an agreement with a writer, you will naturally provide all the other details he or she will need to complete the book. He may need to know what font you would like or what personal details you want included.
It is a good bargain to pay around $1,000 to get an 80-page eBook ghostwritten without drawings, photographs, or cover art included. It is
possible to get good ghostwriters sometimes for a tad less.
If you offer to pay a maximum of $150 for an 80-page book, you will not likely get a ghostwriter who knows what he is doing. You can advertise a maximum of $1,000 for a 60-page eBook, and you will get some legitimate offers in the range of $500 to $1,000.
Although you don’t want to pay a huge amount more than necessary, I do recommend that you offer and pay an adequate amount to get a good ghostwriter. It’s worth it. My rule is for a simple eBook, I will pay up to
$1500. I add more if drawings or photographs are required or if length is greater than 80 pages.
My math indicates that I will need to sell roughly 100 eBooks to recoup that money. No problem, since I’m working the marketing and sales end instead of writing the book. And my sales are much higher, generally.
Tell viewers what kind of qualifications you are looking for. Either make the selection on the screen by clicking on the categories provided by the service, or indicate clearly in the text of the ad what type of person you’re looking for.
You will also want to indicate that you may require that the ghostwriter make revisions after you review the eBook. Note this in your ad as well. It is okay to indicate that you would like two sets of possible revisions to be included in
the bid. When you negotiate the final terms with the writer, you can specify what types of revisions are included and the time frames for them to be done.
One thing you do not want to do is to change your mind on what you want after you have already posted your ad. Although posting is free on the ad sites, if you make changes or otherwise renegotiate on terms already established, word
will get out. Besides it’s just not a good idea. It wastes your time.
A great way to make sure you’ve included all necessary details, but have not gone overboard with too much detail in the initial stages, is by browsing other ghostwriter-wanted ads Elance or Guru. In ten minutes, you’ll be able to jot down your ad by using one of them as a template.
Next time Part 25 of our E course –
Having Your Ebook Ghostwritten
Lesson 25 of 50:
” Do It Your Way With Ghostwriters ”
next Tuesday Tipster.
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Check out these sites for …..
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Download a PDF file of each month of My “Making Web Money” Online Digital Marketing Magazine.
Making Web Money
Online Digital Marketing Magazine is a monthly Web Magazine about “right now “opportunities and success stories from Digital Internet Marketers who are making web money everyday. http://makingwebmoney.com
– Download Back Issues from 2014 Here
– Download Back Issues from 2013 here
– Download Back Issues from 2012 here
Some reader comments ……
- “Enjoy the magazine. Lots of good information. I like being able to download and read when I get a chance. Don’t always have 15-20 minutes at one sitting. This is good!”
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- “Hi. I just want to say thank you for the great content that you deliver.”
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