Creating A Corporate Image, More Ways to Use PLR Products to Profit, 12 +1 Ultimate Review Themes and a Few Handy Tips!
Welcome to this week’s Tuesday Tipster. Our Series on Branding continues with part 11; Creating A Corporate Image. This week we have part 2 of our NEW Series on Ways To Reuse Your PLR Content called “25 Ways to Use PLR Products to Profit”. PLUS A NEW 12+1 Ultimate Review Themes and a few handy tips to use in your Internet Business.
As always read, watch and learn how to profit.
Branding ( Part 11) …
1. ) Creating A Corporate Image
For any corporation it is very important to create a distinct image in the market. This is known as Corporate Image which distinguishes the corporation from its competitors and provides a picture of it to the general public. It depicts the principles, beliefs, productivity of the company. This image is responsible for increasing the sales of the product and to achieve brand equity.
Corporate image creation is a strenuous and time consuming process and is carried out by experts qualifying in perception management. Basically, the creation involves marketing experts who used various kinds of promotion methods and public relations. Since this image is targeted to attract the customers it should be highly appealing. Besides the marketing experts critics play an important role too.
The name of the corporation and its catch line should reflect its belief like Wal-Mart, which says that it “sells for less“. A logo should also be designed accordingly. Like the corporation FedEx has an arrow incorporated in its logo which depicts its fast and efficient service.
Once the image is created by the corporation the next step is advertising and product distribution in the market. Like if the corporation creates luxury products, they should rope in big names in the advertising experts and the models to be featured in these ads should be super stars. Likewise, they should not distribute their products to every other store; instead they should target more hi-fi malls. Time to time, advertising and branding budget should be reviewed to cut down on cost and to be in-sync with the technology. This also helps in revamping the corporate image according to the fast changing demands of the consumer.
Testimonies of news papers, magazines, and labor union can deteriorate a well-created corporate image. Simplest of controversies can be exaggerated by the media and spoil the name of the company. Controversies are born by the interference of organizations related to environment, religion, crime, politics, education and charity. Government, too, is another powerful and influential organization by itself.
Once the corporate image is created, it should be retained. It should not be like here today and gone tomorrow. This image should be reflected in all the brands and product line of the corporation. Even if one of the products isn’t up to the mark, it will lead to confusion among the consumers and will hit the sales of the company. Like recently there was controversy about a particular contact lens solution of a company. It was supposed to be infecting the users with a rare disease. This not only affected the sales revenue of that particular product but also made the customers think and raise question about the authenticity of other products of that particular company.
Another company’s products had hidden non-vegetarian ingredient in a vegetarian product. This led to the decrease of trust among the customers. In such a case the company should either advertise itself as a company selling non-vegetarian food or it should invest in promoting the company as vegetarian by introducing more vegetarian products. So the image of each individual product of the company makes up for the complete image of the corporation. And last but not the least, the image should be very realistic, truly representing its values and should leave a personal touch with the consumers.
more on “Branding” next Tuesday!
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2. ) TIP TIP TIP TIP:
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Dan Nickerson asks…
Are you using tags on your posts?
If not, you should. To hear our friend (and world famous SEO
expert) Nathan Anderson explain it, tags are “really, really good
for SEO.”
That’s because when you use tags, and those tags are displayed on
your posts, then you’ve got a link on your page with some very
specific anchor text that points to your pages. And as you know,
that kind of relevant internal linking helps Google know what your
page is about, and helps you rank higher.
So, if you haven’t yet started using tags, just go from post to
post and type in a few keywords into the “Post Tags Field” (right
side of the Edit Post page, below Categories). Separate each tag
with a comma, and click Update.
Another tip is you need to check the order of tags in
the actual post editor and not the “quick edit”.
Got it? if not, go here.
http://acmetraffic.com/
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3. ) 12+1 Ultimate Review Themes
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Watch this video for more info: 12+1 Ultimate Review Themes
THE Best WordPress review Themes for any
Affiliates Offers has just born…Turn Ordinary WP Blogs Into the Most
Powerful Affiliate Review Sites in the next few minutes Without Knowing
Anything About Coding – 55 Top Clickbank Review Articles Included.
Today you’ll get the solution to all your problems as an affiliate / product owner …
Ultimate WordPress Review Themes
With Ultimate Review Themes, you can easily review any type of products :
Clickbank
CPA Offers
Amazon Affiliates
Membership Sites
your own product
AND MORE…
Let’s see what you’ll get with Ultimate Review Themes (They say a picture is worth a thousand words…)
Here’s a partial list of features included in the Ultimate Review Themes :
Professional Design
As you probably know, writing great review is not good enough. Your site must look professional too. The Ultimate Review Themes has a killer design that is easy on your visitors’ eyes. It looks clean and professional so your visitors will trust your review or recommendations.
Easy Customizable Themes
Ultimate Review Themes can easily customizable, you can Make your review
site totally unique in few clicks. You can easily edit the header, color
scheme, adding review star, slideshow, and more without knowing anything
about coding skill.
Top Ranking Header Banners
The Top Ranking sits on your header so your visitors can gather a quick idea
of which products are the best products that you recommend. You can easily
edit the offers there, give stars and add your affiliate link so when your
visitors click go to the landing page you’ll get a commissions because they
come via your affiliate link.
PLUS…
– Cloaked affiliate links
– Final Conclusion Box
– Visitor reviews and ratings
– Built in Exit Pop Up Script
– Optin box
– 12 Ready Made Templates
Turn Ordinary WP Blogs Into the Most Powerful Affiliate Review Sites in the
next few minutes Without Knowing Anything About Coding
– 55 Top Clickbank Review Articles Included.
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4. )
“25 Ways to Use PLR Products to Profit”
(part two)
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A little Review ..
The Three R’s
You can use home-made content that you‘ve created yourself or PLR content that you have rights to. As long as you have the right to modify and use the content as you please, you can reuse or recycle it to turn it into money in the bank!
In these steps to we are purposely reusing PLR content following three basic principles I like to call The 3 R’s:
REDUCE: You’ll find out how chopping up and reducing many pieces of
PLR content can actually put more money in your pocket than if you
were to sell those products as they originally came.
RECOMPILE: If you have a lot of content, or multiple PLR products on
the same topic, you can compile it and expand on it to create
entirely new and better products.
REWRITE: Here you’ll learn how to change the format and or the
modality or the content itself to create new products in a tiny
fraction of the time it takes to create new products from scratch!
Sounds easy right? Well it is! Let‘s get started.
REDUCE
Make Money With Your Content by Trimming and Cutting.
Here are some ways you can make money from your PLR content by slimming them
down.
1. Take Advantage of the Less is More Trend
These days everyone is interested in becoming healthier or at least pretending they
are by consuming *lite* versions of their favorite foods. That trend is not exclusive the menu at your local fast food chain!
You can create a *Lite* version of your Internet marketing information products just as easily and you‘ll be amazed at how many people buy into it!
There are a few different ways to do this, depending on what sort of product you‘re
selling currently in your business.
Ways to present the* lite* version:
For PLR software products, just disable a few features to create a lite version. Then simply let your customers know what “extra” features are available if they upgrade to the full version.
When selling content, include the full version of the table of contents, with the missing chapters simply “grayed out.” Then customers can actually see what chapters they’re missing. From within the report, include a link to upgrade to the full version, until your customers that the missing chapters are included there.
If your E-Book can’t easily have chapters torn out of it still leave the content valuable, simply reduce the overall content of each chapter. Take out a few tips or get rid of bullet points; make the book at least half as long. Most PLR books come with a ton of fluff or filler content that can easily be cut out.
For example, let‘s suppose you‘re selling a diet book, and one particular chapter
includes 50 tips to stave off cravings. The *lite* version of your product may only
include 21 tips.
Once you have created your new product, then you can take this *lite* version and go in any number of profitable directions with it, including these two tactics:
- Sell this *lite* version to customers and offer an upgrade to the full size version. This up sell could be at the point of sale, within the product itself and through back end emails you send to your customer list.
- Give the *lite* version away to use as a lead-generator for the full-size version. This is a great way to collect opt in subscribers, and build your e-mail list. Then you can encourage people to purchase the full version at the point they’re downloading, from within the product itself or through back end emails you send to your newly built customer list.
When using this tactic make sure the *lite* version sale is pretty darn light; give them a good reason to upgrade, but at the same time make sure that you give them enough content that you do not waste their time, and also so that they can see the quality of content that you deliver.
More of the “25 Ways to Use PLR Products to Profit” next Tuesday!
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5. ) A few more handy tips to use in your business this week.
courtesy of Stu Sensei Stirling …
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1. Do at least 1 ‘profit building’ thing everyday for your business.
Even if you just have 1 hour to work on your business a day, write an article for your blog or set up a JV ad swap or outsource some back-links.
2. Keep learning. Make time to study about business and success. You’re really limiting yourself if you are not taking in new ideas, new knowledge and power.
Learn and adopt the habits of people who are in the position that you want to be.
3. Test, test and test some more. You might think that your squeeze page, email subject lines or your ads position on your blog are getting o.k. results.
But did you know a small tweak can result in a massive increase in response? It might take a little extra effort to test, but if you find a tweak that can boost your profits by 100%, don’t you think it’s worth it?
4. Keep a “to-do” list, a “done” list and a “don’t do” list.
We all know what a to-do list is. But writing a done list is great to see what you have accomplished in your day.
A “don’t do” list should have all the things you shouldn’t do that day… or things you need to avoid when you should be working. (hint: Facebook, skype, forums, twitter…)
That’s all for today.
Have a great, productive and profitable week.
Stu Sensei Stirling
Lots more new, free and good content on Stu’s blog:
http://stuartstirling.com/
Like Stu Sensei Stirling FB page:
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See You Next Tuesday!!
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