1 . ) Our series on “Branding” continues this week as we look at Internal Branding.
What is Internal Branding?
A brand is recognition of a company and its products. It can be in the form of logo, symbol, color or just a name. This recognition helps differentiate a company among its competitors.
Creation of a brand is not just creating a logo or byline statement or a symbol. It is the creation of an experience that will make the customer want more and more of your. An experience, which can create strong positive emotions, something that can lead the customer to trust and become loyal to it.
First thing that qualifies a company or product to be a brand is the ability to create emotions. A brand has to be associated with or should trigger emotions. Logos, colors, symbols, statements, advertisements and promotions are the main tools for the communication of a brand.
There is yet another step in your branding process-that of creating an image upheld by your employees. Internal Branding or promoting the brand internally among employees so that they are aware of the capabilities of the company and are proud to be working for it is one of the most important branding tasks. With the help of internal branding, a new source of powering the brand comes to force. All employees are people who connect with the outside environment after office hours. All positive vibes sent out by employees to their friends, neighbors, relatives, etc creates a compounding effect on the image of the company. The pride the employee shows to be working for an organization itself speaks volume about the company.
The manner in which employee behaves itself portrays or communicates something about the image of the company. Make sure all of your employees are aware of the image you want to create. The best way to do this is to go over it during the hiring process. In the end, it will save much stress and perhaps customers.
More on “Branding” next Tuesday
———————————————————————-
2. ) We conclude our Series:
10 Steps to Replace Your Job
This is the end of this series with the last two steps …
Step 9 – Build DEEP Relationships With Your Leads/Subscribers
After visitors opt-in to get your freebie, they are presented with your continuity program offer. Let’s say that the conversion rate for your continuity program is 2%. This means that for every 100 people who see your offer, only 2 join your program and the remaining 98 did not join.
So what happens to these 98 people?
Simply leave them alone?
NO WAY!
What you should do is to build deep, trusting, and beneficial relationships with them via email marketing. Remember that they’ve already given you their email addresses!
Give them cool and valuable content that will help them solve their problems, and give them on a CONSISTENT basis.
Frequency is key here.
The Internet is full of scams and is filled with tons of dishonest people. You want them to receive REPETITIVE exposure from you that will result in a POSITIVE perception of you being a nice, trustworthy person whom they regard as their trusted advisor. Step 10 – Use KILLER Email Marketing Tactics To SELL Your Continuity Program
In Step 9, you build deep relationships with your subscribers by giving them valuable free content that they can use. In Step 10, you SELL your offer.
Simply giving away free content all the time won’t make you money.
SELLING your continuity program will!
Therefore, even though you often give your subscribers free content, be sure to sell to them also. Otherwise ALL your efforts will be gone to waste.
The way to do this is to have a mixture of free content and sales pitch emails. For example, you can use the following tactic:
Email 1: Free content
Email 2: Sales pitch
Email 3: Free content
Email 4: Sales pitch
Etc.
——————————————————————
3 . ) FB Store Generator plus HUGE Bonus Pack
How to Turn your Facebook Page Into a Money Making Amazon/Ebay Store
in less than 5 Minutes!
No Technical knowledge Required
No Installation
No Uploading
No PHP Script Settings
Just copy and paste the HTML Code we provide and
your Facebook Page will be turned into an Online Store.
http://bit.ly/yourFBstore
Facebook Store Generator Allows You to Turn your Facebook Page Into a Money
Making Amazon/Ebay Store in less than 5 Minutes! Limited time bonuses: Max
Fan Force script and Master Resale Rights to both scripts!
MaxFanForce is a 3 Step Process for Facebook Pages that will take
fans through 3 distinct activities:
1. “Like” the Page 2. Post a comment to their wall and/or tweet 3. Give them a discount code or free gift for liking the page.
This script doesn’t require WordPress to be installed and it can use a
shared ssl certificate that comes for free with most hosting providers such
as Hostgator etc. http://bit.ly/yourFBstore
It also includes a basic Page Editor that will enable users to update the information in the 3 steps on a regular basis. This is ideal if you provide these Facebook Page services to offline businesses and you want them to maintain items such as discount codes etc.
You can sell this to clients at any price you want, even give it away under
the MRR license. http://bit.ly/yourFBstore
KETO Power Boost
“Internal Branding” and The Final Two Steps to Replace Your Job on The Internet!
1 . ) Our series on “Branding” continues this week as we look at Internal Branding.
What is Internal Branding?
A brand is recognition of a company and its products. It can be in the form of logo, symbol, color or just a name. This recognition helps differentiate a company among its competitors.
Creation of a brand is not just creating a logo or byline statement or a symbol. It is the creation of an experience that will make the customer want more and more of your. An experience, which can create strong positive emotions, something that can lead the customer to trust and become loyal to it.
First thing that qualifies a company or product to be a brand is the ability to create emotions. A brand has to be associated with or should trigger emotions. Logos, colors, symbols, statements, advertisements and promotions are the main tools for the communication of a brand.
There is yet another step in your branding process-that of creating an image upheld by your employees. Internal Branding or promoting the brand internally among employees so that they are aware of the capabilities of the company and are proud to be working for it is one of the most important branding tasks. With the help of internal branding, a new source of powering the brand comes to force. All employees are people who connect with the outside environment after office hours. All positive vibes sent out by employees to their friends, neighbors, relatives, etc creates a compounding effect on the image of the company. The pride the employee shows to be working for an organization itself speaks volume about the company.
The manner in which employee behaves itself portrays or communicates something about the image of the company. Make sure all of your employees are aware of the image you want to create. The best way to do this is to go over it during the hiring process. In the end, it will save much stress and perhaps customers.
More on “Branding” next Tuesday
———————————————————————-
2. ) We conclude our Series:
10 Steps to Replace Your Job
This is the end of this series with the last two steps …
Step 9 – Build DEEP Relationships With Your Leads/Subscribers
After visitors opt-in to get your freebie, they are presented with your continuity program offer. Let’s say that the conversion rate for your continuity program is 2%. This means that for every 100 people who see your offer, only 2 join your program and the remaining 98 did not join.
So what happens to these 98 people?
Simply leave them alone?
NO WAY!
What you should do is to build deep, trusting, and beneficial relationships with them via email marketing. Remember that they’ve already given you their email addresses!
Give them cool and valuable content that will help them solve their problems, and give them on a CONSISTENT basis.
Frequency is key here.
The Internet is full of scams and is filled with tons of dishonest people. You want them to receive REPETITIVE exposure from you that will result in a POSITIVE perception of you being a nice, trustworthy person whom they regard as their trusted advisor.
Step 10 – Use KILLER Email Marketing Tactics To SELL Your Continuity Program
In Step 9, you build deep relationships with your subscribers by giving them valuable free content that they can use. In Step 10, you SELL your offer.
Simply giving away free content all the time won’t make you money.
SELLING your continuity program will!
Therefore, even though you often give your subscribers free content, be sure to sell to them also. Otherwise ALL your efforts will be gone to waste.
The way to do this is to have a mixture of free content and sales pitch emails. For example, you can use the following tactic:
Email 1: Free content
Email 2: Sales pitch
Email 3: Free content
Email 4: Sales pitch
Etc.
——————————————————————
3 . ) FB Store Generator plus HUGE Bonus Pack
How to Turn your Facebook Page Into a Money Making Amazon/Ebay Store
in less than 5 Minutes!
No Technical knowledge Required
No Installation
No Uploading
No PHP Script Settings
Just copy and paste the HTML Code we provide and
your Facebook Page will be turned into an Online Store.
http://bit.ly/yourFBstore
Facebook Store Generator Allows You to Turn your Facebook Page Into a Money
Making Amazon/Ebay Store in less than 5 Minutes! Limited time bonuses: Max
Fan Force script and Master Resale Rights to both scripts!
MaxFanForce is a 3 Step Process for Facebook Pages that will take
fans through 3 distinct activities:
1. “Like” the Page
2. Post a comment to their wall and/or tweet
3. Give them a discount code or free gift for liking the page.
This script doesn’t require WordPress to be installed and it can use a
shared ssl certificate that comes for free with most hosting providers such
as Hostgator etc.
http://bit.ly/yourFBstore
It also includes a basic Page Editor that will enable users to update the information in the 3 steps on a regular basis. This is ideal if you provide these Facebook Page services to offline businesses and you want them to maintain items such as discount codes etc.
You can sell this to clients at any price you want, even give it away under
the MRR license.
http://bit.ly/yourFBstore
———————————————–
See You Next Tuesday
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