Initial Steps Of Branding Yourself, “It’s Not Your Fault”, The 10 Steps Continue, & How to Create An Income Hive
Here is your NEW “Tuesday Tipster” for June 7, 2011
Our TWO Series Continue: one on “BRANDING” and our other helpful series
” 10 Steps to replace Your Job on the Internet” and more … Enjoy! .//.
1.) Initial Steps Of Branding Yourself
Branding is much more than just a thoughtful logo or slogan and it’s more than just a unique color scheme. Below are the initial steps that need to be taken in order to start your successful brand image.
Step 1: Examine the Competition
One of the keys to creating a successful brand image is to separate yourself from your competition. You will need to know how consumers see your competition. You need to recognize how your competitors differentiate themselves from others. Also, you should know your competitor’s strengths and weaknesses. Your business can benefit from knowing this information by learning from their weaknesses, and learning how to differentiate your company from the competition.
Step 2: Identify Your Strengths
Now that you know your competition’s weaknesses you can begin to focus on your company’s strengths. Perform a target market analysis, learn from it, and use it to your advantage. This is a useful tool to confirm your company’s strengths are in fact important to your target market. Once you’ve realized your strengths, and what strengths are important to customers, you can think about ways to successfully market these to the public and involve them in your branding campaign.
Step 3: Know Your Customer
Learn more about the customer. Know their purchasing behavior. How often do they buy? Do they buy only during sales or promotions? Do they buy an array of products or services or just a select few? These are questions you should ask to better market to your customers. Also, know your customer’s lifestyles, needs, mindsets, and attitudes. Knowing and working with these personality traits are also key to marketing success.
Step 4: Be Your Brand
Make sure your company truly represents what your brand identifies you with. For example, if one of the traits your brand identifies your company with is politeness, be polite. This means every employee from the receptionist all the way up to the CEO needs to live your brand.
More on Branding next time…
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2. ) The History of Unbelievable Growth … and coming InternetDots
The Internet Marketing Industry has been one of the fastest growing
Industries in history.
It started as a small cottage industry and grew into a multi-billion dollar
industry almost overnight. What started as mainly Mom & Pop operations has
expanded to almost every major corporation in the world.
Yet, within this industry, the small Mom and Pops still thrive. Many may
even have a larger ROI than the major corporations.
The Problem…
With this rapid growth came rapid problems…myths, lies, misconceptions,
innuendos, and even scams.
There is so much myth and fiction, out there, relating to Internet Marketing
that it’s hard to find the truth.
All of this hurts the entire industry…but it causes the most pain to the
Mom & Pop operations as well as the small to mid-sized Internet Marketers.
The Solution…
Many of these small and mid-sized operators are forced to work harder for
each dollar earned because they have to not only overcome public skepticism,
but they MUST also overcome the malarkey they’ve been taught and the poor
example and practices left by some Marketers.
The “Armand Morin Network Inc” has just released a Brand New White paper
that addresses these issues.
This new White paper entitled “It’s Not Your Fault” addresses these issues
head on.
It, once and for all, separates Fact, Fiction and Myth and exposes the
shoddy practices that are taking place.
It debunks the malarkey so that innocent marketers don’t inadvertently
follow it in hopes of growing their business.
For a limited time, the Armand Morin Network Inc. is providing copies, Free
Of Charge, of this White paper.
This White paper will NOT be sold…it will be offered for free…but only
for a limited time.
You may get your free copy by clicking the link below…
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3. ) Part Three in Our Series:
Step 4 – Create Your High Quality Freebie
Make sure that you actually create a HIGH QUALITY freebie that you give away to your website visitors in exchange for their email addresses. Don’t simply put together some low quality PLR stuff and use it as your freebie.
This will hurt your image and brand, and once it’s tarnished, it’s VERY DIFFICULT to regain and make people trust you again.
Before you create your freebie, think of it as a paid product that you’re going to sell. This way, your mind will focus on delivering high quality content since it (your mind) thinks that it’s going to be a paid product.
Step 5 – Set Up Your Squeeze Page To Capture Leads
Now that you have your freebie ready, the next step is to set up a squeeze page to capture the names and email addresses of those people who requested your freebie.
The basic HTML skills that you’ve learned earlier (in step 3) will help a lot in creating and setting up a simple squeeze page.
Of course, you should have some nice and professional (but not too fancy) design to your squeeze page and freebie, and you can do that by outsourcing this to graphic designers. This will increase your squeeze page conversion rate.
Step 6 – Create Your Continuity Program… and more …coming next week …
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EMPIRE!
Whenever someone asks “what the best part of this strategy is ?”
I always tell them the exact same thing; it’s scalable and it’s easy.
You can start off with a single information product, and by following this
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See you next Tuesday !!
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