From MWM July 2019 – 7 Rules to Follow For The Perfect Sales Letter, ATTENTION OFFLINE MARKETERS, Extreme Persuasion Strategies Fr*e

 

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1. ) The Best Of

“Making Web Money”

Selected Articles from issues of my “Making Web Money” Online Digital Marketing Magazine This week from:

Making Web Money – JULY 2019

 

7 Rules to Follow For The Perfect Sales Letter

 

As online marketers, we aim to write sales letters that will keep readers engaged and interested, and most importantly, is able to convince them to purchase our products or services. To help you out with regards to this area, below are 7 rules to abide by to compose that perfect sales letter for your online business.

Read more below …

Originally Published in Making Web Money – JULY 2019 Issue =============================

MWM JULY 2019

Issue of my “Making Web Money” Digital Marketing Magazine is Online.

Some of the great articles in

Making Web Money JULY 2019

 

• PLR Profits Coaching Club
• Our Series on Business Hacks – this Month – Grow Your List with PLR Content
• The Omni-Channel Approach
• The Power of Free Offers – Driving More Visitors Through Your Affiliate Links
• Domain Name Parking – What Is It?
• The Functional Strength Guide
• The Dynamite Digital Software Store
• Google Adwords Campaign Management
• MWM wants You to Know – Creating Content for Your Lead Magnet
• This Month’s Marketing CLINIC – Simple Techniques to Keep Track Of Your Affiliate Sales
• More Ways To Attract Subscribers And Grow Your Opt-In Email List
• FOUR USEFUL STRATEGIES FOR INTERNET MARKETING By: Louie Lemon
• Website Flipping 101

MWM Success Guide – 7 Rules to Follow For The Perfect Sales Letter

MWM Ask the Expert – 14 Questions To Determine If A Niche Is For You

MWM Question & Answer– Criteria For Choosing An Affiliate Program

MWM Back Story – Viral Marketing – Do You Have What It Takes?

And SO Much More … All kinds of Making Web Money Marketing info and topics are covered and you get it … G R A T I S .. Every Month! Your Comments and suggestions are appreciated!!

=============================

Making Web Money

Online Digital Marketing Magazine is a monthly Web Magazine about “right now “opportunities and success stories from Digital Internet Marketers who are making web money everyday. http://makingwebmoney.com

• Download Back Issues from 2018 Here
• Download Back Issues from 2017 Here
• Download Back Issues from 2016 Here
• Download Back Issues from 2015 Here
• Download Back Issues from 2014 Here
• Download Back Issues from 2013 here
• Download Back Issues from 2012 here

NOW ….

over 88 Back Issues to choose from

for your reading and learning pleasure.

 

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2) ATTENTION OFFLINE MARKETERS

Gone are the days when YOUR business would grow by you JUST reading books!

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Extreme Persuasion Strategies

 

 

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One of the best persuasion strategies is to get the word out about your product and brand it. This increases the perceived value because people believe brand name products are of better quality. If you want to quickly brand your product, team up with an already branded business and use their name. You could just give them a percentage of your profits.

 

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Whenever you shop .. shop at Walmart.

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And now…

Here is your ” Tuesday Tipster “

for AUGUST 20, 2019

1. ) The Best of “Making Web Money”

Online Digital Marketing Magazine

================================

Selected Articles from issues of my “Making Web Money“ Online Digital Marketing Magazine This week from:

MWM JULY 2019 …

 

7 Rules to Follow For The Perfect Sales Letter

 

As online marketers, we aim to write sales letters that will keep readers engaged and interested, and most importantly, is able to convince them to purchase our products or services. To help you out with regards to this area, below are 7 rules to abide by to compose that perfect sales letter for your online business.

Rule 1 – No Distractions.

The biggest problem with most people’s sales letters is that they’re confusing, or has too many distractions – which comes in the form of having the reader click on a load of stuff to see other stuff.

I understand if you have a multiple product site, that may be some sort of membership that offers more than one service for example. If all the products and services are related, great. Place them in bullets on the same page allowing the reader to skip over if they’re not interested.

If the products are totally unrelated however, it might be time to take a look at how you’re selling them and consider splitting them up into separate focused sales letters and sites. That’s another issue entirely though.

For now, just remember to try and keep everything on the same page and don’t divert the readers off to five or six different areas to see the benefits of each part of your product. It’s plain confusing, and loses sales, big time.

Rule 2 – No Constraints.

Don’t let yourself be constrained by length. A small list of features planted on a page is no match for a longer, properly structured letter. Back when I first started, I wrote this really long sales letter. I was not confident about it as my target audience were busy people, so I created this list type sales letter that I thought would do so much better and ran a split run test with the very long and very short versions.

A week and a half and twenty-five new signups later from the long sales letter, and still staring at a blank., and still staring at a blank from the shortened version, I had to actually check of everything was working correctly because the short version was performing so badly.

I never went back. Thinking that short sales letters would outperform my long ones was probably the most profitable test that I’ve carried out with regards to sales letters. Without the testing though, based on the untested and incorrect assumptions at the time, it probably would have been the most expensive.

Rule 3 – Four Elements Of A Successful Sales Letter.

Your sales letter should only ever be doing one of four things. Enforcing your expertise, enticing people with benefits, crushing fears and doubts about your product, or asking for money. When you’re done writing, take a read through your sales letter and see if you can spot the points at which you may have deviated from your original objective, and omit them out.

See your sales letter as kind of a bridge. The starting point on one side is the headline, and anyone who successfully gets across the bridge to the other side has hit your order link and purchased your product. All those little niggly bits that have no place, all those distractions, and problem areas are holes.

All you’re doing is plugging those gaps by removing the unneeded areas and distractions, and giving the best chance of a safe crossing, which of course means money in your pocket.

So, keep focused, rip out all those irrelevant parts of your sales letter. If it doesn’t enforce your expertise, entice with benefits, crush fears or ask for cash, it plainly doesn’t need to be there. Plug the gaps. Remove the dead wood. Stop losing customers through the holes.

Rule 4 – No Assumptions.

Never assume anything about your readers. It’s only natural if you’ve been around something for a long time that seems simple, obvious, or the norm to you. Remember it’s not necessarily the norm for others. Depending on the market you’re going after, there’s going to be some degree of variation in the type of visitor you get and their previous experience on the subject.

There are many variations of this but let me give you a few examples. “Inverted commas” is a good one. When you’re talking about something in a focused way, coming out with something contained in inverted commas may mean something to you, but could well mean something different to someone else, and is very easily misunderstood, along with sarcasm, irony and slang.

Rule 5 – Spice Up Your Sales Letters.

Your writing style doesn’t have to be hard sell all the way, but that doesn’t mean you can make it boring either. Make it colorful, especially when you’re talking about the benefits of your products. Replace some of your descriptive words with something a little spicier, and interesting.

It may sound like hard sell, but not so when coupled with my favorite writing style, which is typing the way you’d talk. It goes from hard sell TV ad sounding, and changes instantly to have a personal, but excited and confident feeling about it. Nothing wrong with injecting your own personality either if you want to, in fact this actually adds to your sales letter.

Rule 6 – Keep It Structured.

There should be a particular structure when it comes to the sales letter. Starting off with the headline, and the sub headline pulling the readers into the letter, then going on with an intro and some reinforcement, proof and testimonials, then benefits of your product, guarantees, damage limitation making the price seem less significant, and then the PS’s.

Similarly, to the customers coming over the bridge example we used earlier here, notice how at each stage you’re piling on the weight at an ever- increasing rate, culminating in the climax and purchase of your product. The look of your product just gets better and better, and faster and faster and faster, picking up the pace and piling on those benefits, crushing those fears and doubts, and then taking your well- deserved rewards in the form of a sale.

Never lose that, and never get it upside down. I’ve seen some backwards sales letters that pile it on for the first screen full, and by the time I’m half-way down I’m I’m leaving to do something more interesting. It’s the snowball effect of your sales letter, and it works like a charm.

Rule 7–Track & Test Everything.

Finally, and most importantly, remember to test and track everything. Every single word you’ve just read has been tried and tested. There are all sorts of additions to sales letters that have been popping up for as long as I’ve been online.  Just remember not to try anything new unless you’re tracking it, because you’ll go broke without knowing what’s destroying your sales, and you’ll go broke not

knowing that the sentence you just deleted was responsible for 99% of your sales.

So, there we have it, 7 rules to create successful sales letters. One other thing to remember is that no matter how good your sales letter, if your traffic is of low quality, it won’t sell. If this is the case, our sales letter may not be to blame, and no amount of changing it will do any good.

 ———————————————–

Originally Published in Making Web Money – JULY 2019 Issue

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2.  ATTENTION OFFLINE MARKETERS

Gone are the days when YOUR business would grow by you JUST reading books!

In order to BEAT your competitors today, you need to be Online and use Internet Marketing effectively for success in all facets of your business.

Let me take you by the hand and prove to you that Internet Marketing can grow your business to new heights!

Internet Marketing Made Easy Training Guide

 

================================

3. ) Another Fr*e Marketing Gift

 

Extreme Persuasion Strategies

 

 

Extreme Persuasion Strategies

One of the best persuasion strategies is to get the word out about your product and brand it. This increases the perceived value because people believe brand name products are of better quality. If you want to quickly brand your product, team up with an already branded business and use their name. You could just give them a percentage of your profits.

 

…. Click Here

 

For Your Free Download Link

Note: You may need to …. Right Click and select “save link as” to get Your Free Download

For Your Free Download Link

Note: You may need to ….

Right Click and select “save link as” to get Your Free Download ================================

Making Web Money

• Online Digital Marketing Magazine is a monthly Web Magazine about “right now “opportunities and success stories from Digital Internet Marketers who are making web money everyday. http://makingwebmoney.com

• Download Back Issues from 2018 Here
• Download Back Issues from 2017 Here
• Download Back Issues from 2016 Here
• Download Back Issues from 2015 Here
• Download Back Issues from 2014 Here
• Download Back Issues from 2013 here
• Download Back Issues from 2012 here

Download a PDF file of each month of My “Making Web Money” Online Digital Marketing Magazine. Some reader comments ……

• “Enjoy the magazine. Lots of good information. I like being able to download and read when I get a chance. Don’t always have 15-20 minutes at one sitting. This is good!”
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See You next Tuesday Tipster.

 

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See you in two weeks with your next Tuesday Tipster!

Tags: ATTENTION OFFLINE MARKETERS, Extreme Persuasion Strategies, JULY Making Web Money, The Perfect Sales Letter, Traffic Inventiveness