OctoberURLitis Continues … Are You Doing it ? Plus 21 Life Lessons From Steve Jobs and more

What Is OctoberURLitis ?

Welcome to your “Tuesday Tipster” for October 18, 2011

What is OctoberURLitis ?

Did you figure it out yet ?

you may ask .. and I may tell you .. o.k.

Remember last week’s example … here it is again  …

It can be  Spooky      and  Sexy      and  Scary!!

It can be about Social Media   and  WordPress and   S E O

I think you can figure it out.

( 1. ) Our series on “Using PLR Products for Profit” continues …

This week Part 15:  Create a Lead-Generator
Regardless of the exact medium you used for your content, it‘s usually pretty easy to turn it into a live presentation. The live presentation can be given via a tele seminar, webinar or even as an offline speaking engagement.

( more below)

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( 2. ) STEVE JOBS … 21 LIFE LESSONS from a MASTER …

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I received this last week and just had to share it after all the world

is a better place because of he changed how we live our daily lives.

Steve Jobs will be remembered as a digital visionary …

… the man who brought poetry to the microchip.

But before he was a legend …

… he was a person.

Your 21 Life Lessons are below:

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( 3 ) .  “Understanding Outsourcing – Tips and Solutions “

I hope you have realized YOU CAN’T DO IT ALL !

here is some help so you can succeed.

This week we continue our Brand new New Series :

“Understanding Outsourcing – Tips and Solutions “

This week Part Three: “Protect Your Niche When Outsourcing”

In the world of Internet niche marketing, the greatest asset is often the chosen niche. Many marketers spend a great deal of time, energy and resources selecting a niche which they believe is going to be profitable.

( more below)

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Here we go with your Tuesday Tipster … Enjoy!
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 1 )  Our series on “Using PLR Products for Profit” continues …

This week Part 15:  Create a Lead-Generator

Regardless of the exact medium you used for your content, it‘s usually pretty easy to turn it into a live presentation. The live presentation can be given via a tele seminar, webinar or even as an offline speaking engagement.

Create a free local workshop or be the guest speaker for a local organization.
The trick here is to make people register for your free workshop. The information you provide will be somewhat limited and incomplete, after all there will likely be limited time for you to present your material to your live audience.
Why? Well two reasons really?

• number one is time.

• Number two is at the end of your talk you can encourage people to buy your products and/or join your paid workshop.
  

As an added bonus, since everyone registered, you have their contact information and can follow up with them and upsell your paid products.

Next Week Part 16:  Get Viral!

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 ( 2. ) STEVE JOBS … 21 LIFE LESSONS from a MASTER …

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I received this last week and just had to share it after all the world

is a better place because of he changed how we live our daily lives.

Steve Jobs will be remembered as a digital visionary …

… the man who brought poetry to the microchip.

But before he was a legend …

… he was a person.

We can’t all be Steve Jobs …

… but we can all learn from his extraordinary life.

#1  Skate to Where the Puck is Going to Be

In 2007, Steve Jobs said, “There’s an old Wayne Gretzky quote that I love. ‘I skate to where the puck is going to be, not where it has been.’ And we’ve always tried to do that at Apple. Since the very, very beginning. And we always will.”

Steve’s ability to anticipate future trends helped Apple dominate now-burgeoning markets like digital music sales (through the iPod and iTunes Store).

#2 Accentuate the Positive

Steve started life out on the wrong foot. He was given up for adoption at birth because his mother had wanted a daughter.

Tough break? Young Jobs didn’t think so: he was thankful for his loving adoptive parents — who happened to live in Palo Alto, California (which would eventually become Silicon Valley).

#3 Learn from Others

In high school, Jobs attended lectures at a small computer technology company called Hewlett-Packard.

Before turning 21, Steve had worked for both HP and Atari.

He saw what these companies were doing and learned what he wanted to do differently with Apple.

#4 Start Early

Because Steve was still a sponge-brained teenager when he started working with computers, he learned quickly.

It also helps that he started Apple in his early 20’s: when he was still full of energy, fresh ideas, and not yet restrained by a family or career.

#5 College is Important…

At its best, higher education challenges us to make connections and solve problems.
Jobs credits a college calligraphy course for part of the Macintosh’s development:

“If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts.”

#6 …But it’s Not Necessary

Reed University was expensive and Jobs didn’t want to drain his parents’ savings. If Jobs hadn’t dropped out, he would have been a junior in 1975. He co-founded Apple Computer that year instead.

#7 Travel the World

The year before he founded Apple, Jobs journeyed to India. Travel has a way of broadening a person’s perspective and expanding their sense of what’s possible – good traits in an entrepreneur.

#8 Surround Yourself with Good People

Steve Jobs wasn’t a great computer engineer. Apple would have had no chance if Jobs was the only one building the computers. That’s why he recruited Steve Wozniak.

Through the years, Jobs’ companies have blossomed thanks to the brilliant people he’s brought on board – like Apple CEO Tim Cook and Pixar CCO (Chief Creative Officer) John Lasseter.

#9 Expect Greatness

People tend to rise to expectations.

#10 Fake it Before You Make it

In Apple’s early days, Steve recognized that Palo Alto, California was the epicenter of innovative computer technology. Steve wanted his company to be associated with this place – but Apple was still headquartered out of a garage in nearby Los Altos.

Jobs’ solution was to set up a PO Box in Palo Alto and hire a voice answering service. A potential client would get the impression that Apple was a big company in the heart of Silicon Valley – even though the truth was that it was still just two sweaty guys in a garage across town.

#11 Obstacles are meant to be Overcome

Jobs and Wozniak ran out of money while developing the first Apple computer. Instead of giving in, Jobs sold his van and Wozniak sold his graphing calculator. When there’s a will, there’s a way.

#12 Don’t Value Money

As CEO of Apple, Jobs earned $1 a year. Jobs wasn’t incentivized by his salary, but by his own unrelenting pursuit of excellence. (Then again, his expansive stock holdings may have been some incentive.)

#13 Value People

Jobs hired passionate people and cultivated exceptional company cultures at both Apple and Pixar – and their work speaks for itself.

#14 Take Risks

Jobs was willing to cannibalize his company’s products in the name of progress. Many CEOs would have been hesitant to develop the iPhone, knowing full well that it would help to make the iPod obsolete – but Jobs did it anyway (and took a big bite out of the lucrative mobile market).
Don’t be afraid to take risks. Especially smart ones.

#15 Create a Personal Brand

Steve Jobs was one of the first people to recognize the growing importance of personal brands in the Internet age. His black turtleneck is as instantly recognizable as the Apple logo.

#16 Have a Higher Purpose

Buddha said, “We are what we think. All that we are arises with our thoughts. With our thoughts, we make the world.”

Jobs turned his vision into reality since he began practicing Buddhism in the 1970’s.

#17 Find the Right Partner

There is no more important decision in your life than the person you decide to share it with.

Choose wisely (as Steve did), and you have a partner who will help see you through daily challenges.

#18 Fail Forward

Everybody fails. It’s how you respond to those failures that makes all the difference. In 1984, Steve Jobs was fired from Apple.

At Stanford’s 2005 commencement address, he had this to say about it:
“I didn’t see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.”

#19 Learn How to Take a Brick to the Head

More inspiring words from the Stanford speech:
“Sometimes life hits you in the head with a brick. Don’t lose faith. I’m convinced that the only thing that kept me going was that I loved what I did. You’ve got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work.”

#20 Remember You’ll be Dead Soon

“Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important.”

Our time on this earth is short. Let’s make it count.

#21 Put a Dent in the Universe

Jobs once said, “We’re here to put a dent in the universe. Otherwise, why else even be here?”

Having a higher purpose doesn’t just help you find success. It redefines the meaning of the word.

Ready to Redefine Success?
I’ll let Jobs have the last word:
“The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don’t settle.”

Have a great day,

Irene
http://PushButtonComputing.com
Massive Graphic Pack
http://PushButtonComputing.com/MassiveGraphicPack

(Thanks for sending this Irene)

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( 3 ) .  “Understanding Outsourcing – Tips and Solutions “

I hope you have realized YOU CAN’T DO IT ALL !

here is some help so you can succeed.

This week we continue our Brand new New Series :

“Understanding Outsourcing – Tips and Solutions “

Here is Part Three: “Protect Your Niche When Outsourcing”

In the world of Internet niche marketing, the greatest asset is often the chosen niche. Many marketers spend a great deal of time, energy and resources selecting a niche which they believe is going to be profitable. There are certainly no guarantees a particular niche will be profitable but there are certain strategies for choosing a niche that has a high probability of success.

One popular strategy for selecting a niche involves employing a principle similar to the concept of supply and demand. Statistical information supplied by search engines is used to determine the popularity of certain search terms. This information is significant because terms which are being searched frequently are terms which have a large audience of Internet users looking for more information on the niche subject. These are terms which are in high demand.

From this statistical information you can build a list of potential niches. Once this list is compiled, it is time to begin researching the competition in each of these niches. Ideally the niche you select will be one which has a large audience and not much competition. These are niches which are in low supply.

Choose the Type of Work You Outsource Carefully

One way to protect your niche is to be selective about the type of work you outsource to others. Many Internet niche marketers are comfortable outsourcing their copywriting and their website design. However, they are more protective about outsourcing tasks such as marketing, niche selection and keyword development. This is because although copywriting and website design both involve optimization for keywords the strategies for doing so are readily available on the Internet. However, many marketers have specific methods for marketing and developing a niche and keywords and are not willing to outsource this work because it will likely involve sharing secret strategies.

Share Keywords via Email

Developing related keywords for the niche is a very important part of the success of an Internet niche marketing campaign. Keywords are absolutely critical and conventional wisdom holds that an extensive list of keywords should be developed for a particular niche to be successful. Some in the industry recommend developing approximately 200 keywords for each niche.

There is a great amount of effort put into the process of selecting keywords and those who are savvy do not want to make it possible for others to find their list of keywords on the Internet. Including a list of keywords on an advertisement seeking a copywriter or website designer will be searchable by others in the industry. For this reason it is not wise to post keyword lists where others have free access to the keywords. This may sound overly paranoid but it is commonly known that Internet marketers often make the mistake of posting their keywords on job boards and those who are interested in harvesting these keywords visit these websites frequently to gather information. Transmitting the keywords through a protected email account or via telephone is a better way to protect the work you have put into developing your niche.

Use a Non Disclosure Agreement

Finally, a non disclosure agreement (NDA) is one way for the marketer to protect his niche when he is outsourcing. An NDA is essentially a document specifying the rights of the employer and employee in regard to sensitive materials. The NDA can be drafted to include any terms the client sees fit. Some example of the restrictions the contractor may agree to by signing an NDA are:

* A definition of which materials are sensitive
* Restrictions on how materials can be transmitted
* A stipulation precluding the contractor from competing in the niche during a given time period
* A duration of time for which the contract is binding

In protecting a niche market the above terms can be used when outsourcing. The client may specify the sensitive materials to be the niche and the related keywords as well as any information regarding marketing strategy. The client may limit the methods in which the sensitive materials can be transmitted to secure emails and telephone conversations. The duration of time for which the contract is binding is up to the client. Common time frames include the duration of the project or a set number of days, weeks, months or years. In niche marketing a time frame of at least one year after the project is completed is recommended to prevent the contractors from entering the same niche immediately after the project ends.

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See you next Tuesday !

 

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