Be Authoritative! Write Hypnotic Sales Copy and See If Your Market Is Reachable Online?
Welcome to your “Tuesday Tipster” for September 27, 2011
( 1. ) Our series on “Using PLR Products for Profit” continues …
This week Part 12: Be Authoritative!
This is great if you have a lot of content: Build an Authority site in your niche.
Often times when you‘re searching for a niche-specific topic you‘ll find that you keep returning to the exact same website over and over and over again.
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( 2. ) Hypnotic Sales Copy
“Discover How To Hit Your Sales Out Of The Park By Following The Simple And Proven Step-By-Step Home run Hitting Methods To Creating Hypnotic Sales Copy That Turns Visitors Into Eager To Buy Paying Customers!”
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( 3. ) Our New Golden “short” series .. Comes to An End this week..
Learn The 3 Step Formula To Making Money Online …
That Works Every Time !!
This time we Learn.. See If Your Market Is Reachable Online?
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Here we go ….
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( 1. ) Our series on “Using PLR Products for Profit” continues …
This week Part 12: Be Authoritative!
This is great if you have a lot of content: Build an authority site in your niche.
Often times when you‘re searching for a niche-specific topic you‘ll find that you keep returning to the exact same website over and over and over again.
Maybe you were looking for video games to buy for birthday presents and
gamestop.com came up or you wanted to know about a medical illness and you were constantly redirected to WebMD.com
Both GameStop and WebMD are considered “Authority” sites.
Part of the reason they‘re authority sites is due to search engine domination;
however, they‘re also labeled as such just because they do, in fact, contain a lot of
good information on the topic.
It‘s highly unlikely that you‘ll be able to go head-to-head with a major corporation for search terms like”Dating”,”Forex”, or “Marketing”. However, you certainly can create an authority site around one particular topic that appeals to a particular niche.
What you have to do is take all your content and create articles and reports to post online. You may want to consider first optimizing this content for the search engines, which means including your keywords. You should also include your keywords elsewhere on your site, such as:
- In the file names of your pages.
- If you create subdomains
- As part of your page titles.
- In your navigation menu.
- Within the articles and other content.
- Include your keywords elsewhere as needed.
Ranking high in the search engines certainly is not limited to this sort of on-page optimization though. In fact, on-page optimization is really only a tiny part of getting ranked, especially for competitive keywords. What you need are one-way, incoming links pointing at your sites (use your keywords as the anchor text).
A real authority website tends to get a lot of one-way incoming links naturally. People tend to link to it on forums, blogs, and even on their own sites while discussing the topic. You can, however, start a link campaign to get your own links, by doing things like:
- Exchanging links with webmasters of quality related sites.
- Submitting articles to article directories.
- Creating press releases.
- Submitting your site to other types of directories like e-zine directories and blog directories.
- Creating Squidoo Lenses and HubPages on the same topic.
- Creating related WordPress and Blogger blogs.
- Uploading content to your social networking pages (e.g. Facebook, twitter, MySpace, LinkedIn etc.)
There are plenty of ways to get links. The above list just gets you started, but you can easily get thousands of links that way. If you‘d rather not get links yourself, go to
elance.com and post a project. It may even be cheaper to try Amazon‘s Mechanical Turk website.
REWRITE
Make Profit by Changing Things Up
Recycling content is not just limited to cutting it up or compiling it (though we‘ll talk about some more of these sorts of ideas in this section).
You can also reuse your content by re-purposing it or even changing the format.
you can Brainstorm many methods and ways to make money by changing your existing
content. Chances are, the ideas you come up with will serve as a starting point as you think of dozens of other ways to re-purpose your content.
Start Brainstorming…
Next time … Part 13 – Focus Your Content
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( 2. ) Hypnotic Sales Copy Coaching Course
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A Step-by-Step 6-Hour Training Program for Mastering the Profitable Art of Writing Persuasive Sales Copy!
Tired Of Loosing Money On Advertising Because Your Sales Letter Won’t Covert
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Follow the easy methods and techniques outlined in this brand new, straight
to the point, no BS multi-media course and your visitors will go from
suspicious readers to trusting, eager to buy customers at the blink of an
eye…
Here’s Just A Small Example Of What You’ll Learn In The
“Hypnotic Sales Copy Coaching “ Course:
- The Basic elements of the sales letter and why it is important to follow them (once you get these fundamentals into your head, writing sales letters will become easier and easier)
- The basic parts of a standard sales letter explained (everything from the
headline to the PS)
- How to create attention grabbing headlines that grab your readers by
their throat and lead them into your offer (the headline is considered by
many to be the most important part of the sales letter)
And so much more…
This is going to be a refreshing change. That’s because The Hypnotic Sales
Copy Coaching Course will give you a paint-by-numbers blueprint to follow to writing high converting Sales Copy that draws your customers from your
killer headline to your persuasive call to action that will have your visitor depositing money directly into your bank account.
Includes 5 Coaching Sessions:
If you act fast you’ll receive a free copy of our Sales Letter Buddy
software which sells for $67 at www.SalesLetterBuddy.com
“Discover How To Hit Your Sales Out Of The Park By Following The Simple And Proven Step-By-Step Home run Hitting Methods To Creating Hypnotic Sales Copy That Turns Visitors Into Eager To Buy Paying Customers!”
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( 3. ) Our New Golden “short” series .. ENDS THIS WEEK..
Learn The 3 Step Formula To Making Money Online …
That Works Every Time !!
This time we Learn..
A Quick Test To See If Your Market Is Reachable Online
Just the fact that people are advertising online shows that your market is
reachable online but I like to go one step further and make sure they are found
online in large groups.
Head over to Big Boards and put your subject in the search box. Big Boards is a list
of over 2,000 forums on various subjects. You could actually start here to find
your market.
Anyway, here is what these Big Boards look like:
When I punch up Bass Fishing, here’s what I get:
I get a link to a form that is called Stripers Online and it is about a number of topics including Bass Fishing. When heading to the forum, I see it is very active:
36,000 members with almost 6 million posts! Now granted these aren’t all about Bass Fishing but most are – the site is dedicated to Striped Bass Fishing.
If you did not get any results in Big Boards when looking for a forum you can also try a Google search like “bass fishing”+forum.
Here’s what I get:
Simply following the links reveals many more forums dedicated to Bass Fishing. Spending some time reading posts confirms just how passionate this market is.
You’ll want to do the same for your market.
Spend some time looking through the forums to ensure that they are passionate about the subject and that it is evergreen. Evergreen means that it won’t die out.
Consider our Bass Fishing example.
Once people are hooked on Bass Fishing, they are usually hooked for life. That means they’ll spend money for life.
Contrast this with targeting men who have excessive sweating (this is a real phenomenon). It’s great that you can help them with their problem but after you help them solve it, they won’t need you (and subsequently won’t buy from you) anymore.
Forums are such a great resource. I probably wouldn’t enter a market if I could not find at least one huge forum. Here’s why. Not only does the forum validate that there is a big market online for you to sell to but it also gives you an insight as to what your market really wants.
We are starting to get a little deep here but here’s the idea. People don’t go bass fishing to catch fish really. They go for maybe a few reasons – to relax or for excitement, for camaraderie perhaps or for being one with nature.
The truth is I don’t know why Bass Fishermen do what they do – it is not a hobby that I enjoy so I don’t really understand it. But I do know that I could find out pretty quick by spending 30 minutes or so on that forum.
Spending time on the forums will reveal to you the psychological reasons your market buys and the types of products that they want to buy. This is virtual gold!
Conclusion
I hope that you can see that finding and choosing a market is simple and easy. It’s the first step in making money online. Remember to focus on a group of people with a problem or a passion. Remember to focus on evergreen problems or passions.
Do your research to make sure there is demand in this market and that people are buying. Find out what they really want and why they buy.
That’s it in a nutshell and it is that easy. Just remember to focus on the people in your market first so you better understand what it is they really want.
Now that you know who to market to, next you need to find out exactly what the want most.
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See You Next Tuesday !
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